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A safer British pint glass is being developed by an agency called Design Bridge in an effort to crack the big problem of “glassings”. On behalf of the Design and Technology Alliance Against Crime, the Design Council has appointed a team of specialist designers to draw up a new kind of pint glass to help reduce the number of injuries from the Eighty Seven Thousand incidents involving glassings each year, which costs an estimated GBP100 million in NHS, police and court costs year on year.
The designers, Design Bridge, will work on producing a range of safer drinking vessels prototypes, which will be unveiled in December this year. The object is to not only to make a safe pint tumbler, but to ensure they are easy to use and attractive to all. Working with producers and the drinks trade, Design Bridge will look to develop a number of options, which could be taken up by licensees.
The project is part of the “Design Out Crime” initiative from the Home Office’s Design and Technology Alliance Against Crime and the Design Council. The council are a group of experts from the world of design, industry and policing whose task is to bring about innovation and encourage others to think about how criminals could use their product in the first stages of product development.
Design Out Crime work on developing solutions to a number of crime-related problems, particularly those which affect young people by finding design-led ideas to minimise the harm from alcohol related crime (assaults in pubs and clubs), in Schools (reducing fights, bullying and theft), with new products by developing innovations in technology which help make consumer electronics more crime-proof and in business by minimising retail theft.
Jeremy Myerson, Helen Hamlyn Professor of Design, Royal College of the Arts and Alliance member said: “Alcohol related crime takes up valuable police and NHS resources and causes unnecessary misery to thousands of people. The outcomes of the Design Out Crime project have the potential to not only reduce alcohol related violence in the UK but to also help make our communities safer places”.
Nick Verebelyi of the Design Bridge said: “Our challenge is to build upon research the Design Council have established to develop creative solutions that increase safety by reducing the opportunity for the vessel to be used as a weapon, whilst taking account of operational challenges, and providing opportunities for enhanced consumer appeal and brand image”.
Home office Minister Alan Campbell said: “Innovative design has played an important role in driving down overall crime by a third since 1997 tackling a range of crimes including theft, fraud and burglary with innovative and practical solutions to real problems. This project will see those same skills applied to the dangerous and costly issue of alcohol-related crime and I am confident that it will lead to similar successes”(1).
Prior to the next generation pint glass brief was issued, Innovation RCA researched the “glassing” problem and to identify solutions in designing safer pint glasses. The research was used as material in workshops attended by some of the UK’s best designers, material scientists, branding experts and industry marketers. These teams met with major brewers, Public Relations agencies, pub chain operators and trade organisations to understand their concerns.
There were also interviews with law enforcement agencies, plastic surgeons and victims of alcohol related violence, while pub staff and customers were videoed speaking about their experience of drinking from glass versus disposable pint glasses.
The insights gained into the personal, societal and commercial impact of alcohol-violence were complemented by testing of standard polycarbonate plastic tumblers by the Materials and Design Exchange (MADE).
The results were used to write the brief to the design council, providing them with the essential background knowledge to develop innovative solutions to address alcohol related violence in the United Kingdom.
About the Author:
References:
1. Turney, Ewan. Search on for safer pub pint glass (2009).
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Article Source: ArticlesBase.com – The demise of the British Pint Glass
Jeff Thompson – Art Alliance